At first sight, you tend to wholeheartedly dismiss the idea that there exists a connection between content marketing and SEO. If you delved a little deeper though, you’d be forced to eat your words. Let’s see why.
What is content marketing?
Content marketing is all about sharing content on websites so that customers benefit. Users are constantly in search of information and when they get relevant content, which pleases them, they come back again for more. After all, sites need to be continuously updated, with new articles and blogs posted, and new e-books shared. Regardless of the content, the focus is always on delivering valuable information to users. This is how relationships are built and how trust is created. Users prefer to buy their products from brands they trust. Given the nature of competition, creating a good user experience may well be the key to a good marketing strategy.
What is SEO?
SEO (search engine optimization) is all about helping to optimize websites so that they can rank higher in search engines. It utilizes tags and keywords. These, when used in the right places, help content to get “stellar indexing” while increasing the accuracy of search results. Site-maps help search engines easily access content and deliver them to users. All these components are used to promote website content.
It’s a given that Google’s algorithms favor unique, creative, and fresh content with relevant keywords that often crop up in search queries. This makes websites more visible while increasing traffic and improving rankings. Thus, Good SEO is all about “Good Consistent Content’ and that just equates to content marketing.
If the content is optimized, search engines will find your website and giving users relevant and valuable information pushes your website to the top. Adding information to content, and updating it regularly makes readers reach out to you.
How SEO benefits content marketing
SEO and content marketing are not the same but they are not separate either. They depend on each other and are, in fact, two sides of the same coin.
The more the content, the more the keywords and this is relevant in the light of the fact that search engines can understand website content only if those keywords are there. Articles, blogs, guides, brochures, texts all use keywords. SEO, which deals with optimizing websites, is necessarily intertwined with content marketing.
The success of content marketing depends on the application of SEO techniques and SEO, in turn, depends on ‘website content’. The two run alongside each other. SEO asks for content, keywords, linkbacks, and content marketing delivers those. There is no gainsaying the fact that ‘content is king’ in the SEO industry. Linkbacks and keywords are an integral part, too. The success of SEO depends on all of these and more.
So does this mean that SEO and content marketing cannot do without each other? They can work very well separately but when combined they become powerful. They complement one another very well and make it easier to reach important goals. Regardless of all those naysayers, content marketing and SEO go hand in hand