Your website may have good content but if it doesn’t figure high enough in search engines, the purpose is self-defeating. Content should be of premier quality with appropriate key phrases being juxtapositioned optimally. The point is that your website content should engage readers and make them want to stay on and do more. Many factors contribute to this. Easy navigability, user-friendliness, a good web design but the most important one is ‘good content’. SEO is all about making search engines understand that your content is better than many others’. This is where SEO copywriting can make all the difference.
What is SEO copywriting all about?
It encompasses many factors. SEO copywriters don’t merely write for search engine rankings. They’re planners, thinkers, researchers, and writers, all rolled in one. They write content that their prospective readers will find interesting and worthwhile and intertwine it with phrases and keywords that target audiences are likely to use in their search queries.
Search engines favor content that puts users ahead of all else. Satisfied prospects read, enjoy, and share useful information. This translates into qualified traffic and a solid customer base. Remember, web users today have reinvented themselves into ‘newer avatars’ that know what they want. If you don’t deliver, they’ll just be mere passers-by.
Why you need SEO copywriting
- To convince readers about the quality of your products or services
- To inform, engage and convert even casual visitors into prospects and customers
- To excite them into taking action
- To build a reliable platform where readers are sure of getting content they want
- To increasingly attract qualified traffic
- Most importantly, to build credibility and trust by promoting value-add and unique content for the targeted keyword
Is content writing and SEO copywriting the same?
The confusion is understandable because both of them deal with ensuring that web pages have valuable content. While this may be so, the goals are different. Content writing aims to ‘merely increase traffic’. SEO copywriting does more than that. It creates content that pushes up your search engine rankings, which consequently accelerates organic traffic and improves conversions.
The Picture today
Today, SEO copywriting is a very important part of the big picture that SEO presents. Creating tailored content to suit user needs, discovering user need and intent, identifying the keywords that need to be woven into articles, and exploring what search engines are looking for is all part of the copywriting process. Writing better than ‘good’ content will augment your ranking and improving upon that will nudge you further up the SEO rankings ladder.
The two arms of SEO copywriting
On the one hand, copywriters have to completely satisfy readers and search engines by providing excellent content. However, for online success, concrete results need to emerge. Insightful content needs to translate into user action. SEO copywriting is thus apparently much bigger than it is made out to be. It’s all about finding the right balance between producing ‘great content’ without compromising on SEO principles. It’s a bridge that makes many disciplines come together on the same platform, ironing out all the creases on the way.